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This Girl Can
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
Become a supporter and inspire others.
This Girl Can is an award-winning campaign launched in 2015 and funded by the National Lottery that seeks to tell the real stories of women who get active or play sport in the way that’s right for them, using images that show what activity really looks like in all its sweaty, jiggly glory.
Belonging Starts With Inclusion
Since 2015 This Girl Can have inspired 2.9 million phenomenal women to get active in all their sweaty, jiggly glory. Everyday women with relatable bodies gave judgement the finger and got moving in ways that worked for them.
The next phase of This Girl Can Belonging Starts With Inclusion is focused on ensuring no woman is left behind. The campaign is about making sure that every woman, no matter her income, background or life stage can see getting active as something for her.
The campaign is driven by This Girl Can's research that only one in ten women from lower-income backgrounds feel they completely belong - highlighting a lack of inclusion, affordability and support. For women on lower incomes from underrepresented groups, including black women, Asian Muslim Women, new mothers and older women the challenges and feelings of not being included are even greater.
Learn more and become a supporter of the Campaign on the This Girl Can Campaign Hub.
